FACTOR 01
Pricing
List at the right number, not the hopeful one.
When buyers compare your home to the market, the listing price either invites offers or scares them off. I price homes to attract serious buyers on day one, which is why my listings consistently outsell the market average — not because they are listed for less, but because they are listed correctly.
+15% to +30% activity
When listings are priced at market value vs overpriced by 15%














